Ecopreneurs start and grow green businesses in a sustainable economy. Balancing economic growth and the well-being of our planet’s environment means the principles of business sustainability are embedded into every facet of your company’s vision and operations.
This article outlines the major steps needed to help you start a new sustainable business.
Identify an Eco-friendly Niche
A green business niche occurs in markets ready for eco-friendly, sustainable products and services. Green businesses deliver what modern consumers want in the marketplace and are rewarded with strong customer loyalty and emotional connections. A new green business may benefit from green tax incentives and other government programs, but the most important factor is to build sustainable practices and principles into every aspect of your new business endeavor. Be sure your green vision, operations, and brand are consistent and visible to convey your sustainability values to a target audience.
Green Marketing and Business Plans
A business strategy outlines the green goals, milestones, and performance measures that encompass all your company’s products, practices, and operations. Outline how your company adheres to net-zero targets, and how stakeholders, including employees and customers, can get involved. Your strategy documents green leadership values, such as promoting zero waste living, using in-house green cleaning products, and employing green marketing tools.
Do your marketing initiatives, communications, and logistics extend beyond London, England? If so, how are sustainability practices used in outreach, transportation, and delivery of products and services? Do you reach and converse with your customers and
target audiences with minimal environmental impact? Do you employ green packaging and marketing materials, such as recycled papers and biodegradable inks? Is your business sustainability certified?
Answering these questions publically provides good accountability and shows you are serious about sustainability and environmental issues. Social media outlets are a big part of green marketing plans. Consider using online sustainability influencer marketing agencies to encourage environmentally conscious decision-making by customers and suppliers. Influencers provide expert sustainability advice on marketing, such as visual identity and packaging, and may also have expertise in green product design, development, and logistics. Weigh the experience and cost of sustainability influencers and consult online reviews before selecting a green marketing partner.
Join A Green Community
In 2020 London, England was ranked on the Sustainable Cities Index as the smartest and most sustainable city in the world. Join others in this community to exchange ideas to promote, and grow your sustainable business. Individual company sustainability goals and
initiatives may be easier to achieve if you join forces with other like-minded ecopreneurs and community leaders to achieve synergy and certain economies of scale.
A community green team, for example, pools the efforts of several businesses and community organizations to reduce waste and increase efficiency through cooperation and collaboration.
Ecopreneurs use community engagement to share sustainability values and provide community leadership, outreach, and accountability. Sustainability conferences, workshops, and webinars are additional ways to demonstrate green leadership in the
community and introduce your sustainable business to new audiences.
Reach Out
Ecopreneurship is the wave of the future as new business leaders build a sustainable economy, promote environmental values, and satisfy growing consumer demand for green
alternatives. Visit Wonder Woman Mag to learn more!
BY: TINA MARTIN